Our Electrical Apprentices were recently treated to a seminar on achieving excellence with Aaron Webb, Head of the Crusaders Academy.
The Crusaders’ philosophy is simple yet powerful: “You win the game off the field.” It means that success is not just about what happens during the game, but it’s about everything the team does before the opening whistle even blows.
This philosophy has been the cornerstone of the Crusaders’ success in Super Rugby for the past six years, during which they have dominated the competition.
Now, the Crusaders are sharing their secrets with coaches and businesses around the world. Thanks to our sponsorship with the club, all of our Electrical Apprentices had the opportunity to attend a seminar on ‘Developing A High Performance Culture’ with Aaron Webb, Head of the Crusaders Academy.

The importance of a winning culture is reflected on the Crusaders’ website:
“Our commitment to building and reinforcing a culture of belonging has produced a track record we’re proud of, with 13 Super Rugby title wins, including six in a row through 2022.
It’s created a foundation for our people to thrive, with more Crusaders becoming All Blacks coaches and captains than any other team — including Richie McCaw, Reuben Thorne, Kieran Read and Sam Whitelock.”
Aaron generously shared his time to inspire and teach our Apprentices a winning culture mindset.
Aaron explored the traits of high-performance people. How they treat themselves, connect with others, demonstrate selfless behaviour, and are not afraid to fail. Top athletes and business leaders are ‘self-drivers’. They are always keen to learn and drive opportunities for themselves through relationships.

Taking ownership of yourself and having clear goals and standards to meet was a theme of the seminar. The session was interactive, sharing videos from players and inspiration for our future leaders.
Feedback from our Electrical Apprentices
Here are some reactions from our Electrical Apprentices after the three-hour seminar:
“I loved the workshop this morning. I found it applicable to life across the board and really motivated me moving forward. I would be keen to do more development if the opportunity arises.”
“I really enjoyed the workshop with Webby and I got a lot out of it. Would love to see more presentations like this. Great tips and life skills.”
“I thought it was a good insight into how other high-performance teams work to generate a culture of success. Some good reinforcement of things I was already aware of, and a few new ideas to take away and incorporate into my own professional and personal growth.”

We are proud of and keen to invest in our team and the Electrical Apprentices who join Aotea Electric Canterbury. A huge thanks to Aaron, Bridget and the team at the Crusaders for their time and inspiring seminar. Thanks to our partnership with the Crusaders, we’ve been able to learn from the best in the business and take our own Apprentice performance to the next level.

